Amsterdam, Netherlands

Develop a frictionless CX journey

Once thought to be the magic solution to the modern customers' needs, the omnichannel has also become a roadblock for many organisations. But for most organisations, omnichannel created a siloed approach, thus adding to the friction, rather than solve it. So how can organisation shift their focus from a siloed multi-channel approach centred on digital touchpoints to a wholistic frictionless customer journey? By developing a customer-centric approach to digital CX able to deliver frictionless experiences to their customers.

How is this achievable? Join this event as we discuss with fellow CX professionals their main challenges and uncover new approaches.

In this session you will:

  • Discuss main challenges in your CX journey
  • How to develop a customer centric approach to digital CX
  • Remove friction in your customer's journeys



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